![]() ![]() This book is the first to look at the economics and the marketing strategies that enable the modern art market to generate such astronomical prices. Why were record prices achieved at auction for works by 131 contemporary artists in 2006 alone, with astonishing new heights reached in 2007? Don Thompson explores the money, lust, and self-aggrandizement of the art world in an attempt to determine what makes a particular work valuable while others are ignored. ![]() 5, 1948 sell for $140 million? Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world. Why would a smart New York investment banker pay $12 million for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock's drip painting No. ![]() The $12 million stuffed shark - Branding and insecurity - Branded auctions - Branded dealers - The art of the dealer - Art and artists - Damien Hirst and the shark - Warhol, Koons and Emin - Charles Saatchi: branded collector - Christie's and Sotheby's - Choosing an auction hammer - Auction psychology - The secret world of auctions - Francis Bacon's perfect portrait - Auction houses versus dealers - Art fairs: The final frontier - Art and money - Pricing contemporary art - Fakes - Art critics - Museums - End game - Contemporary art as an investment - Postscript Includes bibliographical references (pages 255-260) and index ![]()
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